The dream of every business owner with a Facebook page is that they will update their page and a lot of people respond with likes. This is far from the reality though, it takes time and a lot of marketing strategy to create a frenzy engagement with your business page. However, there are certain things you can do to increase the number of likes your pages receive at any point in time. Firstly, engage your fans with questions. A lot of people like answering questions. This helps them to show off their expertise and experience on a particular subject of discussion. Try and incorporate a weekly or monthly question and answer on your page and watch the likes increase.
Secondly, introduce contest. This is similar to questions and answers above but different in that a winner will emerge. Again the contest doesn’t have to be answers to a question. It could be about anything. You can ask your fans to submit their best designs for your collection and the one with the most likes wins.
Thirdly, Use images a lot. Research shows that post with images is more likely to be seen, read and liked than those without. Therefore, incorporate a lot of images with your post. You can also post photos only to increase the likes from your fans.
Fourthly, ask for advice and tips. Advice is one thing that is freely given by human beings, sometimes even when uncalled for. This is due to the innate need of man to be seen as the most knowledgeable. So ask for advice from your fans. Example if you run a parenting or child business, you can ask parents for advice on how to choose the best diaper for their baby or how best to potty train their toddler.
Lastly, timing is everything. Use Facebook insights to identify when most of your fans are awake and post during those times. Use the above and watch the engagement on your page increase. You will get likes, shares and comments on your Facebook page.