Most results from marketing has proven the old saying that a customer needs to be exposed to a brand many times before they buy. In fact a lot of data reveal that at least a potential customer need to be exposed 7 times before they will make a purchasing decision. Some argue that it is 3 times while others say 5 times is enough.
However, what is incontrovertible is that a lot of exposure to the same message is needed to make an impact. With a blog, you capture their email address and keep sending them emails to remind about you and your services/products. But when it comes to twitter or Linkedin or facebook, how do you remind them? How do you achieve with your social media marketing. Answer – Use remarketing.
This is the act of displaying your ads to people who have viewed it only once. This can be achieved by adding a certain pixel in your ad page, landing page or website homepage. You should add it the page where you want the engagement or sales to happen. Once this is done, even if the visitor didn’t buy the first time, they will still see the ad once they visit any other website afterwards
Google has this feature in place for their adwords campaign. But as you know, adwords can be quite expensive. Don’t worry, facebook has incorporated this feature too. Yes, you can also use facebook to remarket to people who have visited your page before.
So how can this be of advantage to you?
People that has visited your page before are interested in what you have to offer they just may not be ready to commit then. So remarket to remind them.
The more this potential customer is exposed to your brand message the more they get to know, like and trust you.
If you use facebook advertising with this emarketing, you get a higher conversion rate as this advert is running to people who has been there before.
You will be able to better target your audience with remarketer, ditto point above.
You will get better return on investment as you are sure that your marketing to people who wants what you have to offer.