It’s no secret. Social media, is the way to grow and make any business profitable. Depending on which medium chosen, a person doing business needs to use quality content to get people knowing and excited about the things that they are offering the world. Everybody talks about creating content for social media and offering great content to help grow a business, but people rarely talk about what it takes to plan and pre-plan your posts to actually use your social media posts as part of a marketing funnel to increase your profits.
This blog is intended to inform you about the necessities of pre-planning social media posts in order to direct new clients to your business and make more money!
Now, it needs to be said that social media content must be specific to the brand of the business, meaning, you can’t just put up a picture of a dog playing tricks and say, “buy our products” unless the dog playing tricks has something to do with your brand. Branding is a whole other topic, but the point here is that your content needs to be well thought out and planned in order for you to see the profits of your social media usage.
Planning is notorious for helping to bring about success in anything that we do, so why not utilize planning as it relates to social media? What does this mean? Pre-planning! It is important to pre-plan your posts for social media so that you have a chance to look at the consistency and congruency.
It is also important to pre-plan your posts because it helps you to use social media as a means to create a marketing funnel and bring more clients to your website. The point here is that you are getting noticed, building relationships with new and existing clients and allowing your posts to help you increase your profits.
Social media is about telling a story. It is about telling the story of your business. You have an opportunity to tell a story in the very way that makes your business stand out and your clients and potential clients feel comfortable and excited about the work that you can do for them. But, like most stories, if you have not planned them out and consciously decided which part of the story goes where, the story ends up looking like a saturday night amatuer improv night. Sometimes it’s funny, but, usually, it’s just a big mess and hard for the audience to watch.
Planning your social media posts will allow you to be both strategic and conscious about the story you are telling your client and potential client. They will work with you to engage your ‘potentials’ and send them through your sales funnel.
So, when you’re planning out your day, make sure that you create space in your calendar for planning social media posts. You’ll them organized and purposeful. This planning process is a sure way of helping to increase the profits of your business.